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274 Goodman Street North
Rochester, NY, 14607
United States

The Big Why

The Big Why

Re-Thinking and Redesigning Organizations for the New Normal

Our Mission

Our goal is to help you achieve your vision. We partner with you in order to understand who you are and what you care about in an effort to can create customized experiences and solutions. All of this is done to help transform and positively impact you and your organization.

Our Philosophy

Shift Happens

In order to deal with the state of constant change in which we find ourselves, a refreshed perspective is necessary. Our philosophy stems from our belief that fully engaged people are the engine of organizational vitality and success. We bring a seasoned and reasoned action orientation based on our own experience as business leaders, university faculty and entrepreneurs. This action orientation rests on a foundation of systems thinking, a deep understanding of interpersonal and organizational relational dynamics, current research and design thinking.

Design Thinking

Design thinking is a human centered approach to creative problem solving and innovation. Design thinking is a process that utilizes core elements from the designers tool-kit, such as empathy and experimentation, to develop high-impact and novel solutions. We believe that when managers and leaders think more like designers, organizations develop deeper insights for strategic and customer innovations.

If You Teach a Client to Fish...

Fishing for new thinking, insights, possibilities and pathways often requires new skills and new tools. We teach our clients high impact design and organizational change practices and tools through intensive, hands-on experiences. These practices and tools are designed to dramatically improve their ability to innovate immediately.

Working Tough Problems Together

Whether challenged by solving an old problem, a new problem, or you are still chasing that "white whale," BadFish is here to help. We know that people are more engaged and achieve greater learning when they have ownership over real projects in areas that they care about. Tackling such challenges requires understanding the complex nature of organizational life.

Making Work Fun Again

Our work is our play. We work and play hard with our clients to re-engage them in the business and mission, giving them the tools they need to create the future for themselves and for their customers/constituents. We spark organizations to greater innovation, creativity, and collaboration – all skills absolutely essential for thriving in our rapidly changing world.