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274 Goodman Street North
Rochester, NY, 14607
United States


Who We Are


We are a collaborative of feisty, fun, and knowledgeable consultants, executive coaches and other experts who color outside the lines to ensure you and your organization achieve your highest aspirations.

We believe that navigating change and living in paradox are some of the toughest challenges faced by leaders today.

In this spirit, we are “BadFish”–we don’t necessarily go with the crowd. However, we believe that being “bad’ can be good for you and your organization. We continuously learn and with this learning, adapt our practices so we can bring you the best, most current, and most effective experiences, practices, and tools for your growth and the growth of your organization.

Our mission is to help you gain the capabilities you need to lead and succeed in the volatile economic environment of the modern world.


Meet Our Team